NFL SUPER BOWL LIX CAMPAIGN

From casting and scripting through production, direction and editing, Spike Ree delivered an end-to-end creative solution designed to meet the needs of a nationally recognized NFL campaign. The result was a body of work that felt personal and authentic to New Orleans while remaining polished, accessible and aligned with the scale of the NFL and Super Bowl LIX.

Origins: An NFL Collection is an annual initiative that celebrates the culture of each Super Bowl host city by partnering with local designers and community-driven brands to create exclusive merchandise inspired by their city. For Super Bowl LIX, the NFL brought Origins to New Orleans, spotlighting the people, traditions and creative communities that make the city culturally distinct.

Spike Ree provided full-service creative production for the campaign, helping the NFL carry the project from early development through final delivery. Our involvement included casting, research, concept development, scripting, producing, directing and post-production—allowing us to manage the campaign’s creative needs through one cohesive vision.

We worked closely with each featured designer to identify the most meaningful parts of their story and translate them into cinematic, culturally grounded films. This process required balancing the individuality of each creative with the larger identity, objectives and visual standards of the NFL Origins campaign.

The final campaign consisted of an official trailer and three individual designer features. Each film connected the featured creator’s work to the culture and community that shaped it, positioning the merchandise as more than a product—it became an extension of the designer’s story and the city itself.